Marketing management : a strategic, decision-making approach /

Marketing management : a strategic, decision-making approach /

書目詳細資料
主要作者:	Boyd, Harper W.
其他作者:	Walker, Orville C., Mullins, John, Larreche, Jean-Claude
格式:	圖書
語言:	English
出版:	Boston, Mass. : McGraw-Hill, c2002.
版:	4th ed.
叢編:	The McGraw-Hill/Irwin series in marketing
主題:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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