Marketing management : a strategic, decision-making approach /

Marketing management : a strategic, decision-making approach /

Bibliografiska uppgifter
Huvudupphovsman: Boyd, Harper W.
Övriga upphovsmän: Walker, Orville C., Mullins, John, Larreche, Jean-Claude
Materialtyp: Bok
Språk:English
Publicerad: Boston, Mass. : McGraw-Hill, c2002.
Upplaga:4th ed.
Serie:The McGraw-Hill/Irwin series in marketing
Ämnen:
Marketing > Management.
Classic Catalogue: View this record in Classic Catalogue

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