Marketing management : a strategic, decision-making approach /

Marketing management : a strategic, decision-making approach /

Bibliografske podrobnosti
Glavni avtor:	Boyd, Harper W.
Drugi avtorji:	Walker, Orville C., Mullins, John, Larreche, Jean-Claude
Format:	Knjiga
Jezik:	English
Izdano:	Boston, Mass. : McGraw-Hill, c2002.
Izdaja:	4th ed.
Serija:	The McGraw-Hill/Irwin series in marketing
Teme:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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