Marketing management : a strategic, decision-making approach /

Marketing management : a strategic, decision-making approach /

Библиографические подробности
Главный автор:	Boyd, Harper W.
Другие авторы:	Walker, Orville C., Mullins, John, Larreche, Jean-Claude
Формат:	‌
Язык:	English
Опубликовано:	Boston, Mass. : McGraw-Hill, c2002.
Редактирование:	4th ed.
Серии:	The McGraw-Hill/Irwin series in marketing
Предметы:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

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