Marketing management : a strategic, decision-making approach /

Marketing management : a strategic, decision-making approach /

Xehetasun bibliografikoak
Egile nagusia:	Boyd, Harper W.
Beste egile batzuk:	Walker, Orville C., Mullins, John, Larreche, Jean-Claude
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Boston, Mass. : McGraw-Hill, c2002.
Edizioa:	4th ed.
Saila:	The McGraw-Hill/Irwin series in marketing
Gaiak:	Marketing > Management.
Classic Catalogue:	View this record in Classic Catalogue

Antzeko izenburuak

Strategic market management /
nork: Aaker, David A.
Argitaratua: (2005)

Strategic marketing management /
nork: Aaker, David A.
Argitaratua: (2005)

Strategic marketing /
nork: Cravens, David W.
Argitaratua: (1997)

Strategic marketing management : planning, implementation, and control /
nork: Wilson, R. M. S. (Richard Malcolm Sano)
Argitaratua: (1999)

Strategic marketing /
nork: Cravens, David W.
Argitaratua: (2006)

Strategic marketing /
nork: Cravens, David W.
Argitaratua: (2003)

Marketing research; text and cases /
nork: Boyd, Harper W.
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Strategic marketing management in Asia: case studies and lessons across industries
Argitaratua: (2017)

Marketing management and strategy /
nork: Doyle, Peter, 1943 June 23-2003
Argitaratua: (2006)

Marketing management /
nork: Czinkota, Michael R.
Argitaratua: (2001)

Prof Andaleeb pens work on strategic marketing management
nork: The Daily Observer
Argitaratua: (2016)

Marketing management : a south Asian perspective /
Argitaratua: (2009)

Marketing management /
nork: Bagozzi, Richard P.
Argitaratua: (1998)

Marketing management /
nork: Kotler, Philip
Argitaratua: (2003)

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Marketing management /
nork: Winer, Russell S.
Argitaratua: (2011)

Marketing management /
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Strategic marketing management in Asia : case studies and lessons across industries /
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Marketing /
nork: Lamb, Charles W.
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Marketing management /
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Marketing management /
nork: Kotler, Philip
Argitaratua: (2009)

Basic marketing : a managerial approach /
nork: McCarthy, E. Jerome (Edmund Jerome)
Argitaratua: (1981)

Basic marketing : a managerial approach /
nork: McCarthy, E. Jerome (Edmund Jerome)
Argitaratua: (1981)

Global marketing management /
nork: Keegan, Warren J.
Argitaratua: (2002)

Marketing management /
nork: Kotler, Philip, et al.
Argitaratua: (2022)

Marketing management : strategies and programs /
nork: Guiltinan, Joseph P.
Argitaratua: (1997)

Marketing management : strategies and programs /
nork: Guiltinan, Joseph P.
Argitaratua: (1994)

Market-based management : strategies for growing customer value and profitability /
nork: Best, Roger J.
Argitaratua: (2005)

Basic marketing : a global-managerial approach /
nork: Perreault, William D.
Argitaratua: (1993)

International marketing and export management /
nork: Albaum, Gerald S.
Argitaratua: (2005)

Basic marketing : a global-managerial approach /
nork: Perreault, William D.
Argitaratua: (1996)

Retail marketing management /
nork: Gilbert, David, 1947 Mar. 2-
Argitaratua: (1999)

Marketing research : an applied approach /
nork: Kinnear, Thomas C., 1943-
Argitaratua: (1991)

Sales forecasting management : a demand management approach /
nork: Mentzer, John T.
Argitaratua: (2005)

Strategic Customer Management
nork: Adrian Payne, Pennie Frow
Argitaratua: (2013)

Strategic marketing problems : cases and comments /
nork: Kerin, Roger A.
Argitaratua: (2004)

International marketing management : text and cases /
nork: Mathur, U. C., 1938-
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Marketing management /
nork: Kotler, Philip
Argitaratua: (2016)

Management for a small planet : strategic decision making and the environment /
nork: Stead, W. Edward
Argitaratua: (1992)

The marketing challenge /
nork: Mazur, Laura
Argitaratua: (1993)