Marketing management : a strategic, decision-making approach /

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Boyd, Harper W.
Rannpháirtithe: Walker, Orville C., Mullins, John, Larreche, Jean-Claude
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Boston, Mass. : McGraw-Hill, c2002.
Eagrán:4th ed.
Sraith:The McGraw-Hill/Irwin series in marketing
Ábhair:
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Ayesha Abed Library: General Shelf

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