Strategic marketing problems : cases and comments /

Strategic marketing problems : cases and comments /

書目詳細資料
主要作者:	Kerin, Roger A.
其他作者:	Peterson, Robert A. (Robert Allen), 1944-
格式:	圖書
語言:	English
出版:	Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.
版:	10th ed.
主題:	Marketing > Decision making > Case studies. Marketing > Management > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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