Strategic marketing problems : cases and comments /

Strategic marketing problems : cases and comments /

Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A. (Robert Allen), 1944-
Format: Book
Language:English
Published: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.
Edition:10th ed.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.
Classic Catalogue: View this record in Classic Catalogue

Ayesha Abed Library: General Shelf

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Call Number: 658.802 KER
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