Strategic marketing problems : cases and comments /

Strategic marketing problems : cases and comments /

Détails bibliographiques
Auteur principal:	Kerin, Roger A.
Autres auteurs:	Peterson, Robert A. (Robert Allen), 1944-
Format:	Livre
Langue:	English
Publié:	Upper Saddle River, NJ : Pearson/Prentice Hall, c2004.
Édition:	10th ed.
Sujets:	Marketing > Decision making > Case studies. Marketing > Management > Case studies.
Classic Catalogue:	View this record in Classic Catalogue

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