Kellogg on branding : the marketing faculty of the Kellogg School of Management /

समान संसाधन

• Corporate branding : concept and cases\
  प्रकाशित: (2005)
• The new strategic brand management : advanced insights and strategic thinking /
  द्वारा: Kapferer, Jean-Noël
  प्रकाशित: (2012)
• Strategic brand management : building, measuring, and managing brand equity /
  द्वारा: Keller, Kevin Lane, 1956-
  प्रकाशित: (2003)
• Brands and firebrands : insights from experts /
  प्रकाशित: (2003)
• Strategic brand management : creating and sustaining brand equity long term /
  द्वारा: Kapferer, Jean-Noël
  प्रकाशित: (1997)