Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Manylion Llyfryddiaeth
Awdur Corfforaethol: Kellogg School of Management
Awduron Eraill: Tybout, Alice M., Calkins, Tim
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Hoboken, N.J. : Wiley, c2005.
Pynciau:
Brand name products.
Branding (Marketing)
Customer relations > Management.
Classic Catalogue: View this record in Classic Catalogue

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