Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Détails bibliographiques
Collectivité auteur:	Kellogg School of Management
Autres auteurs:	Tybout, Alice M., Calkins, Tim
Format:	Livre
Langue:	English
Publié:	Hoboken, N.J. : Wiley, c2005.
Sujets:	Brand name products. Branding (Marketing) Customer relations > Management.
Classic Catalogue:	View this record in Classic Catalogue

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