We first : how brands and consumers use social media to build a better world /

We first : how brands and consumers use social media to build a better world /

A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sust...

書誌詳細
第一著者:	Mainwaring, Simon, 1967-
フォーマット:	図書
言語:	English
出版事項:	New York : Palgrave Macmillan, 2011.
版:	1st ed.
主題:	Social responsibility of business. Capitalism. Social media > Economic aspects. Branding (Marketing) Internet marketing.
Classic Catalogue:	View this record in Classic Catalogue

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