We first : how brands and consumers use social media to build a better world /
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sust...
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York :
Palgrave Macmillan,
2011.
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Edition: | 1st ed. |
Subjects: | |
Classic Catalogue: | View this record in Classic Catalogue |
Ayesha Abed Library: General Shelf
Call Number: |
658.8 MAI |
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Copy 1 | Available Place a Hold |
Copy 2 | Available Place a Hold |