We first : how brands and consumers use social media to build a better world /

A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sust...

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Bibliographic Details
Main Author: Mainwaring, Simon, 1967-
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2011.
Edition:1st ed.
Subjects:
Classic Catalogue: View this record in Classic Catalogue

Ayesha Abed Library: General Shelf

Holdings details from Ayesha Abed Library: General Shelf
Call Number: 658.8 MAI
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