We first : how brands and consumers use social media to build a better world /
A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sust...
Príomhchruthaitheoir: | Mainwaring, Simon, 1967- |
---|---|
Formáid: | LEABHAR |
Teanga: | English |
Foilsithe / Cruthaithe: |
New York :
Palgrave Macmillan,
2011.
|
Eagrán: | 1st ed. |
Ábhair: | |
Classic Catalogue: | View this record in Classic Catalogue |
Míreanna comhchosúla
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E-marketing /
de réir: Strauss, Judy
Foilsithe / Cruthaithe: (2014) -
Making money with internet marketing
Foilsithe / Cruthaithe: (2011) -
Cultural strategy : using innovative ideologies to build breakthrough brands /
de réir: Holt, Douglas B.
Foilsithe / Cruthaithe: (2012) -
Corporate branding : concept and cases\
Foilsithe / Cruthaithe: (2005) -
The effect of advertising awareness on brand equity in social media
de réir: Jabin, Siddiqua Mahe
Foilsithe / Cruthaithe: (2022)