We first : how brands and consumers use social media to build a better world /

We first : how brands and consumers use social media to build a better world /

A social media expert with global experience with many of the world's biggest brands --including Nike, Toyota and Motorola--Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sust...

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Bibliografiske detaljer
Hovedforfatter:	Mainwaring, Simon, 1967-
Format:	Bog
Sprog:	English
Udgivet:	New York : Palgrave Macmillan, 2011.
Udgivelse:	1st ed.
Fag:	Social responsibility of business. Capitalism. Social media > Economic aspects. Branding (Marketing) Internet marketing.
Classic Catalogue:	View this record in Classic Catalogue

Lignende værker

E-marketing /
af: Strauss, Judy
Udgivet: (2014)

Making money with internet marketing
Udgivet: (2011)

Cultural strategy : using innovative ideologies to build breakthrough brands /
af: Holt, Douglas B.
Udgivet: (2012)

Corporate branding : concept and cases\
Udgivet: (2005)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
af: Chowdhury, Shakib Ahamed
Udgivet: (2024)

Essentials of business environment /
af: Aswathappa, K.
Udgivet: (2001)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Udgivet: (2005)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

How social media platforms earn revenues for telecommunication companies - a perspective from X Solutions Limited
af: Ador, Fahim Shahriar
Udgivet: (2021)

Essentials of business environment /
af: Aswathappa, K.
Udgivet: (2015)

Impact of social media marketing in BRAC Bank
af: Raihan Dipto, Md. Hasin
Udgivet: (2023)

The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?
af: Tanha, Esha Alam
Udgivet: (2023)

Ideal social media marketing communication strategies for ISP industries of Bangladesh
af: Hossain, Md. Abir
Udgivet: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
af: Mamud, Dewan Seam
Udgivet: (2024)

Designing for brand consistency across social media: challenges and strategies at Wonderif
af: Srabani, Simeen
Udgivet: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
af: Mehdi, Sakib
Udgivet: (2019)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
af: Neha, Tafriha Kamrul
Udgivet: (2024)

Corporate responsibility : a critical introduction /
af: Blowfield, Mick
Udgivet: (2008)

The impact of digital marketing in building customer relationship and brand promotion
af: Khan, Sanzeeda Islam
Udgivet: (2020)

Effectiveness of digital marketing through social media campaign
af: Chowdhury, Mumtarin Ashab
Udgivet: (2018)

How X integrated marketing agency is shaping community management through social media
af: Meheruz, Samara
Udgivet: (2021)

An in-depth analysis of the operations workflow of a Bangladeshi advertising agency (Glitch DHK)
af: Karim, Syeda Anan
Udgivet: (2024)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
af: Rahman, Mahamudur
Udgivet: (2020)

Impact of social media marketing and influencer marketing in today’s age
af: Zaman, Humaira
Udgivet: (2019)

Change in audience engagement behavior of transformation media trust due to the emergence of social media platforms
af: Sajjan, Timothy
Udgivet: (2021)

Customer engagement through social media
af: Ayaz, Mohammed
Udgivet: (2024)

Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
af: Rahman, Tanzeela
Udgivet: (2017)

Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
af: Sheba, Nujhat
Udgivet: (2018)

Developing content strategy of Airtel across digital platforms
af: Jahan, Mashrufa
Udgivet: (2024)

Facebook ads have a greater hold on digital marketing of Bangladesh- an observational study on wavemaker Bangladesh
af: Roy, Aboni
Udgivet: (2022)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
af: Afrin, Sajia
Udgivet: (2024)

Dependence on social media in the Bangladesh market industry
af: Monira, Sayeda Sirajum
Udgivet: (2023)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
af: Sultana, Jesmin
Udgivet: (2024)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
af: Ayon, Sadman Sakib
Udgivet: (2024)

Branding and product positioning of networking solution of Thakral Information Systems Pvt. Ltd
af: Islam, Kazi Faisal
Udgivet: (2019)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
af: Mazumder, Avranil
Udgivet: (2024)

Impact of digital marketing on Nagad’s success
af: Jerin, Nowshin
Udgivet: (2023)

A world of three zeros : the new economics of zero poverty, zero unemployment, and zero net carbon emissions /
af: Yunus, Muhammad, 1940-, et al.
Udgivet: (2017)

A world of three zeroes : the new economics of zero poverty, zero unemployment, and zero carbon emissions /
af: Yunus, Muhammad, 1940-
Udgivet: (2017)