The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliographic Details
Main Author: Sultana, Jesmin
Other Authors: Hafiz, Nusrat
Format: Internship report
Language:English
Published: Brac University 2024
Subjects:
Online Access:http://hdl.handle.net/10361/23874