The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Détails bibliographiques
Auteur principal: Sultana, Jesmin
Autres auteurs: Hafiz, Nusrat
Format: Internship report
Langue:English
Publié: Brac University 2024
Sujets:
Accès en ligne:http://hdl.handle.net/10361/23874