The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.

Bibliografiske detaljer
Hovedforfatter: Sultana, Jesmin
Andre forfattere: Hafiz, Nusrat
Format: Internship report
Sprog:English
Udgivet: Brac University 2024
Fag:
Online adgang:http://hdl.handle.net/10361/23874