The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

The role of User Generated Content (UGC) platforms in shaping behavioral purchase intention in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Détails bibliographiques
Auteur principal:	Datta, Anubhav
Autres auteurs:	Enam, Fabiha
Format:	Internship report
Langue:	English
Publié:	Brac University 2024
Sujets:	User-Generated Content (UGC) platforms Advertising industry Behavior purchase intentions User generated content. Organizational behavior.
Accès en ligne:	http://hdl.handle.net/10361/23536

Documents similaires

Role of User Generated Content (UGC) on profitability/sale of Daraz Bangladesh Ltd: a study on how customers trust products with the most reviews
par: Faisal, Samiha Binte
Publié: (2021)

Product management and user experience for creating successful software in SELISE digital platform
par: Chowdhury Alfi, Shams Enam
Publié: (2024)

Design challenges and scope for cognitive radio wireless networks in Bangladesh
par: Jahed, Tasnia, et autres
Publié: (2016)

Quality of content and services increase customer satisfaction and repeat purchase
par: Akhter, Ferdousi
Publié: (2024)

Impact of Content Writing in Purchase Decision Process in the Software Industry
par: Khan, Sadab Sifer-E-Murshed
Publié: (2023)

Consumer behavioral intention on purchasing Omera LPG
par: Khan, Md. Javed
Publié: (2019)

Impacts on consumer behavior through online video advertisement
par: Bhuiyan, Anisul Islam
Publié: (2021)

Effect of digital media on consumer purchasing decision
par: Siddique, Rudmila
Publié: (2017)

Automated video building software - a project by WPDeveloper
par: Rana, Afjalur Rahman
Publié: (2024)

Implementing a recommender system for CS undergraduate students using machine learning
par: Tasnuva, Umama Sumlin, et autres
Publié: (2019)

User interface design for programmers /
par: Spolsky,Joel
Publié: (2001)

Internship as a content researcher and writer at Tycoon Tales
par: Razzaque, Ismail
Publié: (2024)

Preliminary design concept for startups: minimum viable user experience
par: Haque, Tanzimul, et autres
Publié: (2023)

Daraz and 11.11- How it impacts on consumers purchase behavior
par: Habib, Hafsa
Publié: (2024)

Content management system of Daraz Bangladesh
par: Imtiaz, Md. Nakib
Publié: (2016)

Awareness programme on UGC digital library
par: The Independent
Publié: (2017)

The influence of social media influencer marketing on consumer purchasing behavior: Its performance in raising brand awareness and increasing sales in Dhaka
par: Sultana, Jesmin
Publié: (2024)

Working as content developer and analyst at Expert Global Education (EGE) services
par: Aryan, Arghya Dev Biswas
Publié: (2018)

A Savlon’s report analyzing the effect of promotional strategies on consumer purchasing behaviour
par: Ahmed, Tamjid
Publié: (2024)

Designing the user interface : strategies for effective human-computer interaction /
par: Shneiderman, Ben
Publié: (2010)

Users discourses about primary health care professionals in rural Bangladesh
par: Hasan, Md. Kamrul, et autres
Publié: (2016)

Awareness program on UGC digital library held at IU
par: Campuslive24.com
Publié: (2017)

Awareness program on UGC digital library held at IU
par: The Daily Sun
Publié: (2017)

Analyzing users’ sentiment towards video games based on reviews from microblog
par: Roy, Abhijeet, et autres
Publié: (2018)

Influence of online reviews on purchase intentions
par: Faraz, Nafees
Publié: (2017)

Content marketing report on Webpers Limited
par: Rafsan, Omar Sharif
Publié: (2019)

Determine the effects of negative information on consumer attitudes and behavioral intentions towards online products
par: Jahan, Mahfida Akter
Publié: (2022)

A study of the impact of electronic marketing on consumer’s purchasing behavior
par: Nizam, Md. Rashed
Publié: (2018)

The importance of generation z work culture and its effects on employee retention
par: Hamid, Sadman Ishraq
Publié: (2024)

Prereading Activities for Content Area Reading and Learning /
par: Readence, John E., et autres
Publié: (2004)

The COVID-19's influence on customer purchasing behavior at foodpanda Bangladesh: New challenges and opportunities.
par: Mehzabin, Mubasshira
Publié: (2024)

Image generation from freehand sketches using Diffusion Models
par: Tanvir, Farhan, et autres
Publié: (2024)

Impact of organization culture, workplace flexibility and compensation on Generation Z employees’ retention in banks of Bangladesh
par: Ria, Abida Parvin
Publié: (2024)

The theta system

City solid waste generation doubles in 10 years: BRAC University study reveals
par: The Financial Express
Publié: (2016)

Data management platform in Digital Marketing: A new experience for Bangladesh
par: Ahmed, Soyeb
Publié: (2021)

Semiquantitative determination of chromium content of river bed soil of Buriganga river at different locations
par: Sadat, ME, et autres
Publié: (2017)

Exploring the world of copywriting and content developing at Roar বাাংলা, during a global pandemic
par: Prana, Bijoya Shawrat
Publié: (2022)

‘Central library capacity building’ workshop held at UGC
par: Banglanews24.com
Publié: (2017)

Central library capacity building workshop held at UGC
par: Campuslive24.com
Publié: (2017)