A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Chi tiết về thư mục
Tác giả chính: Chowdhury, Azmain Faek
Tác giả khác: Enam, Fabiha
Định dạng: Internship report
Ngôn ngữ:English
Được phát hành: BRAC University 2024
Những chủ đề:
Market entry strategy
Cultural influence
Pharmaceutical industry
Marketing mix
Incentive
Communication in marketing
Market surveys
Sales management
Truy cập trực tuyến:http://hdl.handle.net/10361/23035

Internet

http://hdl.handle.net/10361/23035

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