A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Detaylı Bibliyografya
Yazar:	Chowdhury, Azmain Faek
Diğer Yazarlar:	Enam, Fabiha
Materyal Türü:	Internship report
Dil:	English
Baskı/Yayın Bilgisi:	BRAC University 2024
Konular:	Market entry strategy Cultural influence Pharmaceutical industry Marketing mix Incentive Communication in marketing Market surveys Sales management
Online Erişim:	http://hdl.handle.net/10361/23035

Benzer Materyaller

Using marketing mix to launch a new bike brand in the market
Yazar:: Ahmed, Jawad
Baskı/Yayın Bilgisi: (2019)

Overall marketing strategies of Daraz Bangladesh Ltd
Yazar:: Adnan, Kazi Md. Nafis
Baskı/Yayın Bilgisi: (2018)

A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
Yazar:: Saswatee, Reevu
Baskı/Yayın Bilgisi: (2024)

A report on analysis of sales & marketing strategies and activities adopted by Summit Communications Ltd
Yazar:: Istiaque, Arif
Baskı/Yayın Bilgisi: (2023)

Effectiveness of influencer marketing on Generation Z of Bangladesh
Yazar:: Tasfi, Rifa Tasfia
Baskı/Yayın Bilgisi: (2024)

Analysis of different marketing strategies adopted by a Startup under social engagement group
Yazar:: Mahdee, Md. Fuad Hassan
Baskı/Yayın Bilgisi: (2022)

The Beard Society of Bangladesh: how a local business sparked its way through the international borders
Yazar:: Shabaz, Syed Md.
Baskı/Yayın Bilgisi: (2022)

A comprehensive study on marketing plan of ISHO Limited
Yazar:: Akhtar, Meehda Luban
Baskı/Yayın Bilgisi: (2024)

Trade marketing initiatives of “Transcom Beverages Ltd” (PepsiCo BD)
Yazar:: Abida, Dina
Baskı/Yayın Bilgisi: (2024)

Square Toiletries Ltd: Developing a marketing Strategy and Reaching to Potential Customers of Sepnil
Yazar:: Islam, Farhan
Baskı/Yayın Bilgisi: (2022)

Improving trade sales performance of Asian Paints Bangladesh Limited – old Dhaka area
Yazar:: Das, Dibakar
Baskı/Yayın Bilgisi: (2024)

Marketing strategies and communications management at Amari Dhaka
Yazar:: Karmoker, Maryan
Baskı/Yayın Bilgisi: (2020)

Consumer acceptance of culinary products with the aid of sales promotion
Yazar:: Fuad, Omar Farhan
Baskı/Yayın Bilgisi: (2022)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
Yazar:: Rahman, Mahamudur
Baskı/Yayın Bilgisi: (2020)

Marketing strategies of Aarong based on different target market
Yazar:: Rusab, Habib Muhammad
Baskı/Yayın Bilgisi: (2021)

Analysis on sales and marketing activities of Techson Valley Limited
Yazar:: Debanth, Pooja
Baskı/Yayın Bilgisi: (2021)

Operations and marketing campaigning strategies
Yazar:: Molla, Tashfick Ahmed
Baskı/Yayın Bilgisi: (2018)

Sales methods & credit collection policy of Rangs Motors Limited
Yazar:: Shakil, Shoaib Iftekhar
Baskı/Yayın Bilgisi: (2022)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
Yazar:: Neehal, Saber Hossain
Baskı/Yayın Bilgisi: (2024)

Investigating the marketing and sales strategies of Concord Entertainment Co. Ltd
Yazar:: Adnan, Kazi Md. Nafis
Baskı/Yayın Bilgisi: (2024)

Importance of lead generation in sales and marketing
Yazar:: Noushin, Anika
Baskı/Yayın Bilgisi: (2019)

Exploring through the digital edge: application of present-day tactics in modernized marketing digitally by CSR Axis Limited
Yazar:: Ahmed, Ehsan
Baskı/Yayın Bilgisi: (2024)

Analytics of Binge and their marketing strategies
Yazar:: Khan, Sakib Anjum
Baskı/Yayın Bilgisi: (2022)

Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd
Yazar:: Zaman, Shejuti
Baskı/Yayın Bilgisi: (2019)

Sales and marketing strategies of Ahmed Food Products (Pvt) Ltd
Yazar:: Khan, Fabiha Tabassum
Baskı/Yayın Bilgisi: (2023)

How Small Businesses are changing their Traditional Marketing Strategy with Digital marketing provided by TEN’s 360?
Yazar:: Ove, Riaz Uddin
Baskı/Yayın Bilgisi: (2023)

Waste management in Dhaka City-A theoretical marketing model
Yazar:: Chowdhury, Tamzid Ahmed, ve diğerleri
Baskı/Yayın Bilgisi: (2010)

An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
Yazar:: Nidhi, Syeda Nusrat Taznin
Baskı/Yayın Bilgisi: (2022)

Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
Yazar:: Niloy, Abid Hasan
Baskı/Yayın Bilgisi: (2024)

Marketing Strategy of an event management firm- a case study done on I-Alo events and marketing Ltd
Yazar:: Porshi, Mehjabin
Baskı/Yayın Bilgisi: (2018)

Marketing strategy of CEMS Global Bangladesh
Yazar:: Tinni, Musfikatul Jannat
Baskı/Yayın Bilgisi: (2023)

Service marketing of Field Information Solution Limited
Yazar:: Islam, Md. Mominul
Baskı/Yayın Bilgisi: (2023)

Overall marketing plan/activities/strategy of Support Group
Yazar:: Rahman, Mahfuzur
Baskı/Yayın Bilgisi: (2016)

Sales and marketing strategy implemented at Sigma Solutions
Yazar:: Shakil, Shahadat Hossain
Baskı/Yayın Bilgisi: (2024)

Online marketing strategies of Daraz Bangladesh
Yazar:: Faisal, Ahmad
Baskı/Yayın Bilgisi: (2019)

Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry
Yazar:: Bhuiyan, A.K.M. Akibuzzaman
Baskı/Yayın Bilgisi: (2023)

Critical evaluation of marketing strategy Of DOM-INNO group of company ltd.
Yazar:: Alam, Kazi Samiul
Baskı/Yayın Bilgisi: (2024)

Marketing strategy of NESCAFÉ Alegria 510
Yazar:: Salam, Naeem Md. Khairus
Baskı/Yayın Bilgisi: (2017)

Doctors’ perception of the promotional strategies of Square Pharmaceuticals Limited
Yazar:: Shadman, Shadab
Baskı/Yayın Bilgisi: (2024)

Guerilla marketing in BD: Functionality & challenges
Yazar:: Fuad, Izaz Ahmed
Baskı/Yayın Bilgisi: (2024)