Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager
| Formatua: | Baliabide elektronikoa Aldizkaria |
|---|---|
| Hizkuntza: | English |
| Argitaratua: |
MarketLine, a Progressive Digital Media business
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| Sarrera elektronikoa: | Full text available on EBSCOhost[Feb 2009-Feb 2009 Off-campus access |