Ben & Jerry's Case Study: Developing Premium Food Brands Through Innovative Marketing
| Médium: | Elektronický zdroj Časopis |
|---|---|
| Jazyk: | English |
| Vydáno: |
MarketLine, a Progressive Digital Media business
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| On-line přístup: | Full text available on EBSCOhost[Aug 2004-Aug 2004 Off-campus access |