Brand Management

Eitemau Tebyg

• Strategic brand management : building, measuring, and managing brand equity /
  gan: Keller, Kevin Lane, 1956-
  Cyhoeddwyd: (2015)
• Branding with Brains : The three laws of powerful brand building : The three laws of powerful brand building
  gan: Walvis, Tjaco
• Branding Demystified: Plans to Payoffs
  gan: Harsh V Verma
• Advertising and Promotion: Communicating Brands
  gan: Chris Hackley
• Corporate Reputation, Brand and Communication
  gan: Roper, Stuart;Fill, Chris;Roper, Stuart