Strategic brand management : building, measuring, and managing brand equity /
| Auteur principal: | |
|---|---|
| Format: | Livre |
| Langue: | English |
| Publié: |
Upper Saddle River, N.J. New Delhi :
Prentice Hall
c2003.
|
| Édition: | 2nd ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
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