Strategic brand management : building, measuring, and managing brand equity /
| 主要作者: | |
|---|---|
| 格式: | 图书 |
| 语言: | English |
| 出版: |
Upper Saddle River, N.J. New Delhi :
Prentice Hall
c2003.
|
| 版: | 2nd ed. |
| 主题: | |
| Classic Catalogue: | View this record in Classic Catalogue |
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