Basic marketing : a managerial approach /
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Homewood, Ill. :
R.D. Irwin,
1981.
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| Édition: | 7th ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xix, 762 p. : ill. ; 25 cm. |
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| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 0256025339 |