Social marketing : influencing behaviors for good /

Social marketing : influencing behaviors for good /

Dettagli Bibliografici
Autore principale:	Kotler, Philip
Altri autori:	Lee, Nancy, 1932-
Natura:	Libro
Lingua:	English
Pubblicazione:	Los Angeles ; New Delhi : Sage Publications, c2008.
Edizione:	3rd ed.
Soggetti:	Social marketing. Behavior modification.
Classic Catalogue:	View this record in Classic Catalogue

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