Marketing management /
"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...
Полное описание
Библиографические подробности
| Главные авторы: |
Kotler, Philip
(Автор),
Chernev, Alexander
(Автор) |
|---|
| Другие авторы: |
Keller, Kevin Lane, 1956-,
Sheth, Jagdish N.,
Shainesh, G. |
|---|
| Формат: |
|
|---|
| Язык: | English |
|---|
| Опубликовано: |
Hoboken, NJ :
Pearson Education,
c2022 [sixth impression 2024]
|
|---|
| Редактирование: | Sixteenth edition. |
|---|
| Предметы: | |
|---|
| Classic Catalogue: |
View this record in Classic Catalogue |