Marketing management /
"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...
詳細記述
書誌詳細
| 主要な著者: |
Kotler, Philip
(著者),
Chernev, Alexander
(著者) |
|---|
| その他の著者: |
Keller, Kevin Lane, 1956-,
Sheth, Jagdish N.,
Shainesh, G. |
|---|
| フォーマット: | 図書
|
|---|
| 言語: | English |
|---|
| 出版事項: |
Hoboken, NJ :
Pearson Education,
c2022 [sixth impression 2024]
|
|---|
| 版: | Sixteenth edition. |
|---|
| 主題: | |
|---|
| Classic Catalogue: |
View this record in Classic Catalogue |