Marketing management /

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

詳細記述

書誌詳細
主要な著者:	Kotler, Philip (著者), Chernev, Alexander (著者)
その他の著者:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
フォーマット:	図書
言語:	English
出版事項:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
版:	Sixteenth edition.
主題:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue