Marketing management /
"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...
| Glavni autori: | , |
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| Daljnji autori: | , , |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Hoboken, NJ :
Pearson Education,
c2022 [sixth impression 2024]
|
| Izdanje: | Sixteenth edition. |
| Teme: | |
| Classic Catalogue: | View this record in Classic Catalogue |
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