Marketing management /

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Kotler, Philip (लेखक), Chernev, Alexander (लेखक)
अन्य लेखक:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
संस्करण:	Sixteenth edition.
विषय:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue