Marketing management /
"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...
| Main Authors: | , |
|---|---|
| Outros autores: | , , |
| Formato: | Libro |
| Idioma: | English |
| Publicado: |
Hoboken, NJ :
Pearson Education,
c2022 [sixth impression 2024]
|
| Edición: | Sixteenth edition. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Search Result 1
Search Result 2
Search Result 3
Search Result 4
Search Result 5
Search Result 6
