Marketing management /

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Kotler, Philip (Údar), Chernev, Alexander (Údar)
Rannpháirtithe: Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
Eagrán:Sixteenth edition.
Ábhair:
Classic Catalogue: View this record in Classic Catalogue
Search Result 1
de réir Kotler, Philip
Foilsithe / Cruthaithe 2016
LEABHAR
Search Result 2
Foilsithe / Cruthaithe 2013
LEABHAR
Search Result 3
de réir Kotler, Philip
Foilsithe / Cruthaithe 2009
LEABHAR
Search Result 4
de réir Kotler, Philip
Foilsithe / Cruthaithe 2006
LEABHAR
Search Result 5
de réir Kotler, Philip
Foilsithe / Cruthaithe 2003
LEABHAR
Search Result 6
de réir Kotler, Philip
Foilsithe / Cruthaithe 2000
LEABHAR