Marketing management /

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

Deskribapen osoa

Xehetasun bibliografikoak
Egile Nagusiak:	Kotler, Philip (Egilea), Chernev, Alexander (Egilea)
Beste egile batzuk:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
Edizioa:	Sixteenth edition.
Gaiak:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue