Marketing management /

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

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Bibliographic Details
Main Authors:	Kotler, Philip (Author), Chernev, Alexander (Author)
Other Authors:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
Format:	Book
Language:	English
Published:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
Edition:	Sixteenth edition.
Subjects:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue