Marketing management /

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Kotler, Philip (Συγγραφέας), Chernev, Alexander (Συγγραφέας)
Άλλοι συγγραφείς:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
Έκδοση:	Sixteenth edition.
Θέματα:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue