Marketing management /

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

Ausführliche Beschreibung

Bibliographische Detailangaben
Hauptverfasser:	Kotler, Philip (VerfasserIn), Chernev, Alexander (VerfasserIn)
Weitere Verfasser:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
Ausgabe:	Sixteenth edition.
Schlagworte:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue