Marketing management /

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

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Podrobná bibliografie
Hlavní autoři:	Kotler, Philip (Autor), Chernev, Alexander (Autor)
Další autoři:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
Médium:	Kniha
Jazyk:	English
Vydáno:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
Vydání:	Sixteenth edition.
Témata:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue