Marketing management /

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক:	Kotler, Philip (Author), Chernev, Alexander (Author)
অন্যান্য লেখক:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
বিন্যাস:	গ্রন্থ
ভাষা:	English
প্রকাশিত:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
সংস্করন:	Sixteenth edition.
বিষয়গুলি:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue