Marketing management /

Marketing management /

अन्य संस्करण दिखाएं (6)

"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Kotler, Philip (लेखक), Chernev, Alexander (लेखक)
अन्य लेखक:	Keller, Kevin Lane, 1956-, Sheth, Jagdish N., Shainesh, G.
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	Hoboken, NJ : Pearson Education, c2022 [sixth impression 2024]
संस्करण:	Sixteenth edition.
विषय:	Marketing > Management. Business & finance. Management.
Classic Catalogue:	View this record in Classic Catalogue

समान संसाधन

Marketing management /
द्वारा: Kotler, Philip
प्रकाशित: (2016)

Principles of marketing /
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प्रकाशित: (2018)

Marketing management /
द्वारा: Winer, Russell S.
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Strategic market management /
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प्रकाशित: (2005)

Marketing management /
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Marketing management : strategies and programs /
द्वारा: Guiltinan, Joseph P.
प्रकाशित: (1997)

Marketing management : strategies and programs /
द्वारा: Guiltinan, Joseph P.
प्रकाशित: (1994)

Marketing management /
द्वारा: Kotler, Philip
प्रकाशित: (2003)

Marketing management /
द्वारा: Kotler, Philip
प्रकाशित: (2006)

Marketing management /
द्वारा: Kotler, Philip
प्रकाशित: (2000)

Marketing management /
द्वारा: Kotler, Philip
प्रकाशित: (2009)

Principles of marketing /
द्वारा: Kotler, Philip
प्रकाशित: (2016)

Principles of marketing /
द्वारा: Kotler, Philip
प्रकाशित: (2001)

Strategic marketing /
द्वारा: Cravens, David W.
प्रकाशित: (2006)

Strategic marketing /
द्वारा: Cravens, David W.
प्रकाशित: (2003)

Marketing research : an applied approach /
द्वारा: Kinnear, Thomas C., 1943-
प्रकाशित: (1991)

E-marketing /
द्वारा: Frost, Raymond, 1960-
प्रकाशित: (2019)

Marketing research : methodological foundations /
द्वारा: Churchill, Gilbert A.
प्रकाशित: (2010)

Digital marketing : a practical approach /
द्वारा: Charlesworth, Alan, 1956-
प्रकाशित: (2018)

International marketing : strategy development and implementation /
द्वारा: Solberg, Carl Arthur
प्रकाशित: (2018)

Marketing research : an applied orientation /
द्वारा: Malhotra, Naresh K.
प्रकाशित: (2016)

Services marketing : people, technology, strategy /
द्वारा: Lovelock, Christopher H., और अन्य
प्रकाशित: (2018)

The marketing game! : with student CD-Rom /
द्वारा: Mason, Charlotte H.
प्रकाशित: (2002)

Digital analytics for marketing /
द्वारा: Sponder, Marshall
प्रकाशित: (2018)

Marketing management /
द्वारा: Czinkota, Michael R.
प्रकाशित: (2001)

Marketing management and strategy /
द्वारा: Doyle, Peter, 1943 June 23-2003
प्रकाशित: (2006)

Marketing management /
द्वारा: Bagozzi, Richard P.
प्रकाशित: (1998)

Marketing management : a south Asian perspective /
प्रकाशित: (2009)

Marketing management : a strategic, decision-making approach /
द्वारा: Boyd, Harper W.
प्रकाशित: (2002)

Mergers and acquisitions strategy for consolidations : roll-up, roll-out, and innovate for superior growth and returns /
द्वारा: Hoffmann, Norman W.
प्रकाशित: (2012)

Strategic marketing management : planning, implementation, and control /
द्वारा: Wilson, R. M. S. (Richard Malcolm Sano)
प्रकाशित: (1999)

Principles of marketing /
द्वारा: Kotler, Philip, और अन्य
प्रकाशित: (2023)

Global marketing management /
द्वारा: Keegan, Warren J.
प्रकाशित: (2002)

Market-based management : strategies for growing customer value and profitability /
द्वारा: Best, Roger J.
प्रकाशित: (2005)

Strategic marketing management in Asia: case studies and lessons across industries
प्रकाशित: (2017)

Marketing strategies of E4Event
द्वारा: Ahamed, Tanvir
प्रकाशित: (2023)

The new marketing conversation : creating and strengthening relationships between buyers and sellers /
द्वारा: Stein, Donna Baier
प्रकाशित: (2005)

Global brand power : leveraging branding for long-term growth /
द्वारा: Kahn, Barbara E.
प्रकाशित: (2013)

Strategic marketing management /
द्वारा: Aaker, David A.
प्रकाशित: (2005)

New products management /
द्वारा: Crawford, C. Merle (Charles Merle), 1924-
प्रकाशित: (1997)