Marketing management /
"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...
Full beskrivning
Bibliografiska uppgifter
| Huvudupphovsmän: |
Kotler, Philip
(Författare, medförfattare),
Chernev, Alexander
(Författare, medförfattare) |
|---|
| Övriga upphovsmän: |
Keller, Kevin Lane, 1956-,
Sheth, Jagdish N.,
Shainesh, G. |
|---|
| Materialtyp: | Bok
|
|---|
| Språk: | English |
|---|
| Publicerad: |
Hoboken, NJ :
Pearson Education,
c2022 [sixth impression 2024]
|
|---|
| Upplaga: | Sixteenth edition. |
|---|
| Ämnen: | |
|---|
| Classic Catalogue: |
View this record in Classic Catalogue |