Marketing management /
"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...
সম্পূর্ণ বিবরণ
গ্রন্থ-পঞ্জীর বিবরন
| প্রধান লেখক: |
Kotler, Philip
(Author),
Chernev, Alexander
(Author) |
|---|
| অন্যান্য লেখক: |
Keller, Kevin Lane, 1956-,
Sheth, Jagdish N.,
Shainesh, G. |
|---|
| বিন্যাস: | গ্রন্থ
|
|---|
| ভাষা: | English |
|---|
| প্রকাশিত: |
Hoboken, NJ :
Pearson Education,
c2022 [sixth impression 2024]
|
|---|
| সংস্করন: | Sixteenth edition. |
|---|
| বিষয়গুলি: | |
|---|
| Classic Catalogue: |
View this record in Classic Catalogue |