Kotler, P., Chernev, A., Keller, K. L., Sheth, J. N., & Shainesh, G. (2022). Marketing management (Sixteenth edition.). Pearson Education.
Lua i Stíl Chicago (17ú heag.)Kotler, Philip, Alexander Chernev, Kevin Lane Keller, Jagdish N. Sheth, agus G. Shainesh. Marketing Management. Sixteenth edition. Hoboken, NJ: Pearson Education, 2022.
Lua MLA (8ú heag.)Kotler, Philip, et al. Marketing Management. Sixteenth edition. Pearson Education, 2022.
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