Cita APA (7a ed.)

Kotler, P., Chernev, A., Keller, K. L., Sheth, J. N., & Shainesh, G. (2022). Marketing management (Sixteenth edition.). Pearson Education.

Cita Chicago Style (17a ed.)

Kotler, Philip, Alexander Chernev, Kevin Lane Keller, Jagdish N. Sheth, y G. Shainesh. Marketing Management. Sixteenth edition. Hoboken, NJ: Pearson Education, 2022.

Cita MLA (8a ed.)

Kotler, Philip, et al. Marketing Management. Sixteenth edition. Pearson Education, 2022.