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Dyfyniad Arddull ChicagoKotler, Philip, Alexander Chernev, Kevin Lane Keller, Jagdish N. Sheth, and G. Shainesh. Marketing Management. Sixteenth edition. Hoboken, NJ: Pearson Education, 2022.
Dyfyniad MLAKotler, Philip, et al. Marketing Management. Sixteenth edition. Pearson Education, 2022.
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