Principles of marketing /

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Kotler, Philip (Údar), Armstrong, Gary (Gary M.) (Údar), Balasubramanian, Sridhar (Údar), Agnihotri, Parfulla Y. (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Eagrán:Nineteenth Edition.
Ábhair:
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