Principles of marketing /

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

Detaylı Bibliyografya
Asıl Yazarlar:	Kotler, Philip (Yazar), Armstrong, Gary (Gary M.) (Yazar), Balasubramanian, Sridhar (Yazar), Agnihotri, Parfulla Y. (Yazar)
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Hoboken, NJ; India : Pearson India Education Pvt. Ltd., ©2023 [Second impression 2024].
Edisyon:	Nineteenth Edition.
Konular:	Marketing. Phymarcy. Pharmaceutical industry.
Classic Catalogue:	View this record in Classic Catalogue